Chega de telemarketing abusivo? Veja a nova medida da Anatel

Anatel avança no combate ao telemarketing abusivo com protocolo STIR/SHAKEN que exibe nome da empresa na tela do smartphone.

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A Anatel deu um importante passo no combate ao telemarketing abusivo ao anunciar a implementação de um protocolo baseado na tecnologia STIR/SHAKEN.

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Através deste protocolo, o usuário poderá verificar a autenticidade de chamadas de telemarketing.

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Ao receber uma ligação de uma empresa que optou por utilizar este protocolo, o usuário conseguirá visualizar na tela do smartphone o nome da empresa que está ligando, incluindo o logo e até mesmo o assunto referente à chamada.

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O STIR/SHAKEN é um padrão internacional adotado por países como Estados Unidos e Canadá, e é baseado em criptografia e tokens gerenciados por uma estrutura operacional e de governança.

[{"selector":"#anim-fdf67fa0-ea9b-4a9a-9754-ddd0c197ef81","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad3ea110-8c95-4529-9a1c-9bbeaef448d2","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -57.36867%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a61eca5-925c-4538-bb05-3d606f7c8d7d","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b692ba3-f4c4-4d70-8374-416bc74019d0","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -53.60298%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c05c3f4-c221-481d-82d1-a0c7507496ec","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60b8a8e9-7ded-44eb-aed9-ac5cc3ea4ce0","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -49.62809%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c3507a8-039a-4e56-b7e0-7991b6d0b50b","keyframes":{"opacity":[0,1]},"delay":250,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb61e7fc-901b-45e7-bbfd-0363e7373a45","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -47.53603%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":250,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-270ef542-e149-4d6a-828e-b5b0797f297e","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b39d1159-7b41-410a-9d41-d9c7b482fabe","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -44.39796%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dfb6680-52e8-4e86-992d-b40f54e2ffae","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bad2df91-cd89-4e71-bb37-4eed73fd7ab9","keyframes":{"transform":["rotate(-328.006834510673deg) translate3d(0px, -42.93352%, 0) rotate(328.006834510673deg)","rotate(-328.006834510673deg) translate3d(0px, 0px, 0) rotate(328.006834510673deg)"]},"delay":350,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0708c874-a0ce-439a-9c34-cd70f89ca149","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a16268d7-39dc-44b3-abc7-fb175dda7a8c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-736998b0-2ab0-465f-979a-c71be4d21542","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76e62ab9-5831-4b70-9127-8a3eb0e5e52b","keyframes":{"transform":["translate3d(112.42423%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Mais

[{"selector":"#anim-ed43d78f-c06e-4aa5-88b8-28556591be57","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40fde874-6db1-43dc-bfdf-a55696573eb0","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A Anatel confirmou que o protocolo será adaptado para o Brasil devido à complexidade do sistema telefônico nacional. O protocolo STIR/SHAKEN pode ser comparado a aplicativos identificadores como Whoscall ou Truecaller, mas funciona de forma nativa, sem necessidade de instalar nada no smartphone ou procurar o número no site Qual Empresa Me Ligou. A Anatel confirmou que o protocolo será adaptado para o Brasil devido à complexidade do sistema telefônico nacional. O protocolo STIR/SHAKEN pode ser comparado a aplicativos identificadores como Whoscall ou Truecaller, mas funciona de forma nativa, sem necessidade de instalar nada no smartphone ou procurar o número no site Qual Empresa Me Ligou. Veja Mais

Isso significa que o usuário terá maior segurança na identificação de chamadas de telemarketing. Além disso, a Anatel prorrogou por mais um ano a cautelar que bloqueia usuários que fazem chamadas curtas, uma medida que tem sido eficaz no combate ao telemarketing abusivo.

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Com esta cautelar, usuários que fazem chamadas com duração inferior a dois segundos são automaticamente bloqueados pela operadora, o que tem desestimulado empresas de telemarketing a utilizarem esta estratégia para realizar chamadas em massa.

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Com estas medidas, a Anatel busca garantir maior proteção aos usuários de telefonia móvel e combater o telemarketing abusivo, que é um dos principais problemas enfrentados pelos consumidores brasileiros.

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A expectativa é que, com a implementação do protocolo STIR/SHAKEN, as chamadas de telemarketing se tornem mais transparentes e as empresas sejam responsabilizadas por eventuais abusos.

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