Caravana Coca-Cola 2023: confira a rota oficial do caminhão Volkswagen

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A aguardada Caravana Iluminada da Coca-Cola FEMSA Brasil está pronta para encantar com sua magia natalina.

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Este ano, em colaboração com a Volkswagen Caminhões e Ônibus, a caravana contará com cinco deslumbrantes caminhões VW Meteor.

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Percorrendo 70 cidades em sete estados do país. A parceria entre a Coca-Cola FEMSA Brasil e a Volkswagen destaca o compromisso ambiental.

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Com o uso de energia solar, materiais recicláveis e iniciativas de compensação de carbono.

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Além das impressionantes decorações e iluminações festivas, a caravana oferece uma experiência interativa aos espectadores, com cenários temáticos, incluindo a casa do Papai e da Mamãe Noel.

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A inclusão de mulheres na condução de dois veículos ressalta a importância da diversidade de gênero no setor.

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Ativações com inteligência artificial trazem uma dimensão moderna e interativa, garantindo momentos mágicos e memoráveis para todos os espectadores.

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